You can't tell what's working
Agencies send reports full of clicks and impressions, but nobody can tell you which channel produced your last ten signed cases.
FRACTIONAL CMO
A Fractional CMO for Law Firms That Want to Grow on Purpose
Get a senior marketing leader who owns your strategy, budget and vendors, and reports to your partners in plain numbers.
Get a Free Marketing AnalysisWhat is a fractional CMO, and who is it for?
A fractional CMO is an experienced Chief Marketing Officer who works with your firm part-time, usually a set number of hours each month. It is built for firms that spend real money on marketing, often $5,000 or more a month, but have no one in-house who can set strategy and hold agencies accountable. You get executive-level direction for a fraction of what a full-time CMO costs.
PROBLEMS WE SOLVE
Sound familiar?
Partners are doing the marketing
Billable attorneys spend evenings approving ads and posts instead of practicing law.
Too many vendors, no plan
An SEO agency, a PPC freelancer and a web developer all work separately, and no one owns the whole picture.
Leads slip through intake
Calls go to voicemail and web forms sit for a day, so money spent on ads never turns into consultations.
WHAT'S INCLUDED
Everything a marketing department leader does
12-month marketing plan
Goals by practice area, channel mix and a budget tied to the cases you want.
Budget ownership
We allocate and reallocate spend monthly based on cost per signed case.
Vendor management
We hire, brief and hold accountable your agencies and freelancers, or replace them.
Tracking and reporting
Call tracking, form tracking and a monthly dashboard that ties marketing to intake and revenue.
Intake review
We listen to calls, test response times and help your team convert more leads.
Monthly leadership meeting
A standing meeting with your partners to review results and decide next steps.
HOW IT WORKS
From first call to steady leadership
Free analysis
We audit your website, search visibility, ads, reviews and intake, then share what we find.
90-day plan
You get clear priorities for the first quarter, with owners, budgets and targets.
Ongoing leadership
We run the plan, manage vendors and report results every month.
CLIENT RESULTS
What attorneys say
“Eric gave our firm the marketing leadership we were missing. For the first time we have a clear plan, real accountability and numbers we can trust.”
FAQ
Fractional CMO questions
How much does a fractional CMO cost compared to a full-time hire?
A full-time CMO typically costs well over $200,000 a year once you add salary, benefits and bonus. A fractional CMO is a monthly fee for a set scope, usually a small share of that, with no recruiting cost or long-term employment commitment.
How many hours a month will you work with our firm?
Most firms start with a fixed monthly scope that covers planning, vendor management, reporting and a monthly leadership meeting. We agree on the scope up front and adjust it as your needs change.
Will you replace our current marketing agency?
Not necessarily. We first review what each vendor delivers. Good partners stay and get clearer direction. Vendors who can't show results are replaced.
What size firm is a good fit?
Solo practices with growth goals up to firms with several offices. The best fit is a firm that spends meaningfully on marketing and wants a single person accountable for results.
How do you measure success?
By cost per signed case and revenue by source, not clicks or likes. We set up call and form tracking so every lead can be traced from first contact to signed retainer.
Is there a long-term contract?
We recommend at least six months, because strategy needs time to show results, but terms are discussed openly before you start.
GET STARTED
Get your free marketing analysis
Tell us about your firm and we'll show you where your marketing stands and what to fix first.