Not mentioned at all
Ask ChatGPT for a lawyer in your city and your competitors appear while your firm doesn't.
GEO FOR LAWYERS
GEO for Lawyers: Get Your Firm Recommended by AI
When someone asks ChatGPT, Google AI Overviews, Perplexity or Gemini for a lawyer, your firm should be in the answer.
Get a Free AI Visibility CheckWhat is GEO, and who is it for?
Generative engine optimization (GEO) is the work that makes AI assistants understand, trust and cite your firm when people ask questions like "Who is the best estate planning attorney in Sacramento?" It is for firms that already invest in SEO and want to stay visible as more people get answers from AI instead of a list of links. GEO builds on good SEO, but it focuses on clear facts, consistent information and sources that AI tools trust.
PROBLEMS WE SOLVE
Why AI tools skip over good firms
Wrong or outdated facts
AI answers list old addresses, practice areas you don't handle or attorneys who have left.
Thin, vague content
Marketing-speak pages give AI nothing specific to quote, so it cites someone else.
Weak third-party signals
Few reviews and sparse directory profiles make it hard for AI to confirm you're reputable.
WHAT'S INCLUDED
Our GEO program
AI visibility audit
We test the questions your clients ask across ChatGPT, Google AI Overviews, Perplexity and Gemini and record who gets cited.
Entity consistency
Your name, address, phone, attorneys and practice areas made consistent everywhere AI looks.
Answer-ready content
Clear, factual pages and FAQs that answer real client questions in plain language.
Structured data
Schema markup for your firm, attorneys, services and FAQs, plus an llms.txt file.
Trusted source profiles
Strong profiles on Google, Avvo, Justia, Martindale, Super Lawyers and local sources AI relies on.
Quarterly re-testing
We repeat the AI tests and report changes in mentions and citations.
HOW IT WORKS
How we improve your AI visibility
Test
We run dozens of real client questions through the major AI tools and capture the results.
Fix and publish
We correct your facts, strengthen profiles and publish content AI can cite.
Measure
We re-test regularly and adjust based on which sources AI is citing.
CLIENT RESULTS
What attorneys say
“Our social media finally sounds like us. Consultations from Instagram and Facebook have grown steadily since Client Stream took over.”
FAQ
GEO questions from law firm owners
What's the difference between GEO and SEO?
SEO aims to rank your pages in search results. GEO aims to get your firm mentioned and cited inside AI-written answers. They overlap a lot, and strong SEO is the foundation, but GEO puts more weight on clear facts, consistency and trusted third-party sources.
Do people really use ChatGPT to find a lawyer?
A growing number do, and Google now shows AI Overviews above regular results for many legal questions. Even when people still choose through Google, they often see an AI summary first.
Can you pay to appear in AI answers?
In general, no. Ads are starting to appear in some AI products, but the recommendations themselves are earned. They come from what the AI can learn and verify about your firm.
How do you measure GEO results?
We keep a fixed set of client questions and test them across ChatGPT, Google AI Overviews, Perplexity and Gemini over time, tracking how often your firm is mentioned or cited, alongside calls and forms from AI referrals where trackable.
How long does GEO take?
Fixing incorrect information can show up within weeks as AI tools refresh. Building enough authority to be recommended regularly usually takes several months, similar to SEO.
GET STARTED
Find out what AI says about your firm
We'll test the questions your clients ask and show you who AI recommends today.