Lawyers Face An Existential Threat
There is more competition and more choices for consumers. Law firms that don't adapt will go away...many already have.
Why law firms work with Eric
- 20+
Years of Experience
Two decades partnering with some of the nation’s top trial lawyers to grow their practices.
- 4
Channels of Expertise
Hands-on, personal experience running SEO, paid ads, social media and TV campaigns.
- 1
Strategic Plan
Known for creative, practical strategies that bring more of the right cases through your door.
You need a marketing and branding strategy
The only firms that will survive this new legal marketing landscape are those that embrace the marketing and branding channels. You don't need to compete dollar for dollar against big advertisers. You do need a full funnel approach that makes your community aware well before they need you.
Not all agencies are the same, let us find the best fit for your firm
Some agencies have exclusivity deals others may be working with 10 of your competitors already. Our experience and tools can show you who the best agency fit is for your law firm.
Schedule a Free Consult STATE OF LEGAL MARKETINGBook a Presentation: Online or In Person
Do you and your colleuges want to see what the latest trends are in legal marketing. Click the link below to have Eric present to your bar association, legal group or law firm. He is available for webinars or in person meeting.
Book a PresentationEverything your plan needs, under one strategy
SEO
Rank for the searches your future clients make when they need a lawyer.
Explore SEOGEO (AI search)
Get your firm recommended in ChatGPT, Google AI Overviews and other AI answers.
Explore GEOGoogle PPC & LSAs
Focused Google Ads campaigns that bring in qualified cases, not just clicks.
Explore Google PPCGoogle Local Services Ads
Show up at the very top of Google with the Google Screened badge.
Streaming & OTT VideoConversion Rate Optimization
A fast, credible website that turns visitors into consultations.
Explore website designA clear path from first conversation to steady growth
A direct conversation
We talk through your firm, your market, your goals and what you're spending today.
An honest assessment
Eric reviews your marketing, vendors and intake, and tells you plainly what's working and what isn't.
The right plan and the right team
You get clear priorities, ongoing guidance and introductions to vetted specialists when you need hands-on help.
Questions about fractional CMOs and legal marketing
What is a fractional CMO?
A fractional CMO is an experienced Chief Marketing Officer who works with your firm part-time. You get senior strategy, planning and oversight without the cost of a full-time executive.
Is my firm the right size for a fractional CMO?
Fractional CMOs are a great fit for small and mid-sized firms that spend meaningfully on marketing but do not have a dedicated marketing leader to set direction and hold vendors accountable.
How is this different from hiring a marketing agency?
An agency sells and delivers its own services. A fractional CMO sits on your side of the table, setting strategy and judging every vendor's results objectively.
How long before we see results?
Paid channels like Google Ads and Local Services Ads can produce leads within weeks. SEO, GEO and social media build momentum over three to six months and keep compounding.
Does Eric do the marketing work himself?
No. Eric is a consultant, not an agency. He helps firms set strategy, evaluate their vendors and make better decisions, and he can introduce vetted marketing and intake specialists from his network across the country.
Talk with Eric about your firm
Tell Eric where your firm is today, or invite him to present to your law firm or bar association.