Lawyers Face An Existential Threat
There is more competition and more choices for consumers. Law firms that don't adapt will go away...many already have.
How Eric Can Help
The right support for your next marketing decision, your long-term growth, or your entire team.
One Time Consultation
Get an experienced outside perspective on your marketing. We will discuss your goals, identify the biggest opportunities and give you a practical set of next steps.
Discuss your goals 02 / ONGOING LEADERSHIPMonthly Engagement
Bring senior marketing leadership into your firm without a full-time hire. Keep your strategy, budget and partners moving in the same direction with consistent guidance.
Explore ongoing support 03 / IDEAS FOR YOUR TEAMMarket Presentation
Give your lawyers a fresh view of the legal marketing landscape. Eric tailors a webinar or in-person presentation to your market, with ideas your team can put to work that day.
Have Eric PresentYou need a marketing and branding strategy
Firms who only do marketing or branding will not acheive the exponential results it take to compete in today's legal marketing environment.
A senior marketing leader on your team
Strategy, budget, vendors and reporting, owned by an experienced legal marketer who works alongside your partners for a fraction of a full-time salary.
Explore Fractional CMO SOCIAL MEDIASocial Media Marketing for Attorneys
Consistent, compliant content that shows who you are, builds trust with prospective clients and keeps your firm top of mind.
Explore social media marketingEverything your plan needs, under one strategy
SEO
Rank for the searches your future clients make when they need a lawyer.
Explore SEOGEO (AI search)
Get your firm recommended in ChatGPT, Google AI Overviews and other AI answers.
Explore GEOGoogle PPC
Focused Google Ads campaigns that bring in qualified cases, not just clicks.
Explore Google PPCGoogle Local Services Ads
Show up at the very top of Google with the Google Screened badge.
Explore Google LSAWebsite Design
A fast, credible website that turns visitors into consultations.
Explore website designA clear path from first call to steady growth
Free analysis
We review your website, search visibility, ads and social presence, and show you where the opportunities are.
Custom plan
You get a practical marketing plan built around your practice areas, market and budget.
Ongoing leadership
We lead execution, manage vendors and report results, adjusting every month to keep you growing.
Questions about fractional CMOs and legal marketing
What is a fractional CMO?
A fractional CMO is an experienced Chief Marketing Officer who works with your firm part-time. You get senior strategy, planning and oversight without the cost of a full-time executive.
Is my firm the right size for a fractional CMO?
Fractional CMOs are a great fit for small and mid-sized firms that spend meaningfully on marketing but do not have a dedicated marketing leader to set direction and hold vendors accountable.
How is this different from hiring a marketing agency?
An agency sells and delivers its own services. A fractional CMO sits on your side of the table: setting strategy, choosing the right partners, managing budgets and judging results objectively.
How long before we see results?
Paid channels like Google Ads and Local Services Ads can produce leads within weeks. SEO, GEO and social media build momentum over three to six months and keep compounding.
Do you follow attorney advertising rules?
Yes. We plan all content and campaigns with your state bar's advertising rules in mind, and you approve everything before it goes live.
Get your free marketing analysis
Tell us about your firm and we will send a clear, no-obligation review of where your marketing stands.