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TV or Digital (Facebook, Google) for Mass Tort Marketing?

Advantages of TV Advertising for Mass Torts TV still moves the needle when it comes to National advertising.  When done properly, TV is an awareness and conversion tool.  One of the biggest challenges in mass tort marketing is informing the people who have been negatively effected by the drug or medical device that they have a legal case. Downside of TV Advertising for Mass Torts There is no governor on a TV campaign.  You decide on your budget, book your spend and hope for the best.  Once the campaign is running you get what you’re going to get.  Even the best media buyers may just have bad weeks.  TV can also generate a lot of clients for your competitors.  Many people who see TV ads will go to the internet to do more research.  You have to have an...

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82% of People Think Attorneys Are Manipulative: 5 Strategies to Make Better Impressions [New Data]

82% of People Think Attorneys Are Manipulative: 5 Strategies to Make Better Impressions [New Data]

What impression does your website content make? I don’t mean what judgments are made based on the facts it provides about your firm and its services. I mean, what personal opinion will people have about who you are as an attorney? Are you actively working on making a better impression? No?! Well, you should be and here’s how you can do it. Know What They Think Attorneys seem to forget that their website content is the main source of information for prospective clients. Up to 98% of people will consult an attorney’s website before making a hiring decision. But how do you effectively enhance the impression you’re making? By finding out what they think about attorneys in the first place. Understanding people’s specific beliefs and biases about attorneys will help you create website content that minimizes the negative and accentuates...

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Why Your Referrals Are So Expensive.  Make Them Count!

Why Your Referrals Are So Expensive. Make Them Count!

I talk to a lot of lawyers who tell me that they don’t do any marketing.  Their business is built 100% on referrals from past clients and other lawyers.  I would argue that those are the most expensive leads that a law firm receives and that many of them are wasted. Why Referrals Are Costly Here’s what I mean. Referrals are earned over a long period of time and are based on many factors like your education, relationships, past results, and sometimes, the referral fee you are willing to pay. You have earned your referrals through hard work,  long hours, and a huge financial investment in yourself.  But, many of your referrals may never even call you. Confused? Don’t be.  I’m about to explain what happens through data that was collected on over 300 participants that recently hired an...

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Attorney Review Sites: Which, Why and When

Attorney Review Sites: Which, Why and When

There’s simply no doubt that attorneys need to pay attention to review sites. Reviews impact a law firm’s reputation, client acquisition, and client retention. But with so many review site options, where should attorneys focus their attention? Not all review sites are created or used equally, making it essential to know which ones seem to play a bigger role for attorneys. We focused our research on 3 of the biggest review sites for lawyers: Whereas Yelp and Google+ are general, Avvo is specifically intended to provide attorney reviews. Yelp is arguably the most well-known review site for the US market. Google+ benefits from its many integrations with various other Google products (not to mention Google’s brand recognition). Because each of these review sites has pros and cons, we asked survey respondents to tell us how they would use each service when looking for...

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4 Words Law Firms Should Have on Their Website

4 Words Law Firms Should Have on Their Website

Creating websites can be tricky. You have to find the balance between presenting information that you think is important to the firm and providing the content that your audience desires. You probably have a good idea of what your law firm wants to present, so that leaves two questions. 1) What do people actually hope to find on your law firm website? and perhaps more importantly… 2) Do you come close to providing what they want? Here are the top 4 things people want to see. What People Want to See We asked hundreds of people to tell us what they’d hope to find on a law firm’s website. How does the general public describe pricing information, for example? Do they say “price”, “cost”, or “rate” most frequently? Knowing the exact wording they use helps you seed your website...

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Do Attorney Awards Matter? test

Do Attorney Awards Matter? test

Million Dollar Advocate These are certainly prestigious titles and many attorneys would love to earn any one of them. But is it possible that attorneys are the only people who value these awards? Do they matter to prospective clients? If they do matter, how much? Enough to be at the very top of your home page or just enough to list on your attorney bio page?

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Attorney Salaries: How the Public Sees It

Attorney Salaries: How the Public Sees It

Money always seems to be a point of interest. Accurately estimating various costs on The Price Is Right. Landing the job with the best salary. Buying the biggest house in the neighborhood. In almost any situation, money comes into play. Most of us are interested in just about every aspect of that little green piece of paper, including how much money people make each year. When it comes to salaries, your curiosity may be sparked for two reasons: You want to compare your salary to others in your field. You want to know how much money other people think you make each year. Actual Annual Income It’s easy enough to figure out point #1. Multiple website help you find average salaries for a particular field or job role. Here are two of them. According to Salary.com, entry-level attorneys (Attorney I) in the...

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$259/Hour: How Much People THINK Attorneys Charge

$259/Hour: How Much People THINK Attorneys Charge

The cost of hiring an attorney is a mystery to many people. Depending on the TV shows they watch and movies they’ve seen, some people think that hiring an attorney is an astronomical cost that only the wealthy and privileged can manage. Are they right? Regardless of the answer, if that truly is their belief then they probably won’t even attempt to find someone to hire.  For attorneys, this means there is potentially a large group of prospective clients who won’t even attempt to reach out. Even when people do look for an attorney to hire, the belief that attorney services are a luxury can make them feel uneasy in general, uncertain about the process, and very worried about the money they’ll  spend. Not good for attorneys! So, if you happen to be an attorney, what should you do? ...

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Attorneys! Manage Your Reputations: How Review Sites Impact You

Attorneys! Manage Your Reputations: How Review Sites Impact You

Being a consumer in the world today is practically a full-time job. Everyone wants the best of the best, so we research products and services before deciding on them. Sometimes we get our answers through word-of-mouth but since most of us have the entire Internet at our fingertips, we usually Google it. Review sites are ubiquitous and any professionals, including attorneys, who don’t attend to their online reputation are making a huge mistake and seriously missing out. How Influential Are Review Sites? Every piece of evidence that we collected indicated that people would, in fact, check review sites when considering their attorney options. We looked at how people might do this and who would be most likely to do it. Here’s what we found. Finding a Lawyer to Hire Identifying a suitable lawyer can be a challenge. How do...

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94% of LinkedIn Users Look for Attorneys on LinkedIn [New Study]

94% of LinkedIn Users Look for Attorneys on LinkedIn [New Study]

Are attorneys only talking to each other on LinkedIn? Many attorneys and law firms use LinkedIn to network with other legal professionals but completely ignore the large group of prospective clients they could reach. They’re missing out on huge opportunities and don’t realize it. One reason attorneys may be neglecting prospects on LinkedIn is that they just do not know how valuable a resource it can be. Attorneys have been slower to adopt digital marketing strategies than professionals in other industries. In the past it may not have presented as big of an issue, but in the vastly expanding digital world of today how much is this hurting their practice? We surveyed several hundred people to find out how profitable LinkedIn could be for attorneys. Here’s what we learned: When and how people use LinkedIn to “attorney shop” Who...

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