Advantages of TV Advertising for Mass Torts TV still moves the needle when it comes to National advertising. When done properly, TV is an awareness and conversion tool. One of the biggest challenges in mass tort marketing is informing the people who have been negatively effected by the drug or medical device that they have […]
TV or Digital (Facebook, Google) for Mass Tort Marketing? Read More »
What impression does your website content make? I don’t mean what judgments are made based on the facts it provides about your firm and its services. I mean, what personal opinion will people have about who you are as an attorney? Are you actively working on making a better impression? No?! Well, you should be
I talk to a lot of lawyers who tell me that they don’t do any marketing. Their business is built 100% on referrals from past clients and other lawyers. I would argue that those are the most expensive leads that a law firm receives and that many of them are wasted. Why Referrals Are Costly
Why Your Referrals Are So Expensive. Make Them Count! Read More »
There’s simply no doubt that attorneys need to pay attention to review sites. Reviews impact a law firm’s reputation, client acquisition, and client retention. But with so many review site options, where should attorneys focus their attention? Not all review sites are created or used equally, making it essential to know which ones seem to
Attorney Review Sites: Which, Why and When Read More »
Creating websites can be tricky. You have to find the balance between presenting information that you think is important to the firm and providing the content that your audience desires. You probably have a good idea of what your law firm wants to present, so that leaves two questions. 1) What do people actually hope
4 Words Law Firms Should Have on Their Website Read More »
Million Dollar Advocate
These are certainly prestigious titles and many attorneys would love to earn any one of them. But is it possible that attorneys are the only people who value these awards? Do they matter to prospective clients? If they do matter, how much? Enough to be at the very top of your home page or just enough to list on your attorney bio page?
Do Attorney Awards Matter? test Read More »
Money always seems to be a point of interest. Accurately estimating various costs on The Price Is Right. Landing the job with the best salary. Buying the biggest house in the neighborhood. In almost any situation, money comes into play. Most of us are interested in just about every aspect of that little green piece of paper,
Attorney Salaries: How the Public Sees It Read More »
The cost of hiring an attorney is a mystery to many people. Depending on the TV shows they watch and movies they’ve seen, some people think that hiring an attorney is an astronomical cost that only the wealthy and privileged can manage. Are they right? Regardless of the answer, if that truly is their belief
$259/Hour: How Much People THINK Attorneys Charge Read More »
Being a consumer in the world today is practically a full-time job. Everyone wants the best of the best, so we research products and services before deciding on them. Sometimes we get our answers through word-of-mouth but since most of us have the entire Internet at our fingertips, we usually Google it. Review sites are
Attorneys! Manage Your Reputations: How Review Sites Impact You Read More »
Are attorneys only talking to each other on LinkedIn? Many attorneys and law firms use LinkedIn to network with other legal professionals but completely ignore the large group of prospective clients they could reach. They’re missing out on huge opportunities and don’t realize it. One reason attorneys may be neglecting prospects on LinkedIn is that
94% of LinkedIn Users Look for Attorneys on LinkedIn [New Study] Read More »
