Reviews


Why Your Referrals Are So Expensive.  Make Them Count!

Why Your Referrals Are So Expensive. Make Them Count!

I talk to a lot of lawyers who tell me that they don’t do any marketing.  Their business is built 100% on referrals from past clients and other lawyers.  I would argue that those are the most expensive leads that a law firm receives and that many of them are wasted. Why Referrals Are Costly Here’s what I mean. Referrals are earned over a long period of time and are based on many factors like your education, relationships, past results, and sometimes, the referral fee you are willing to pay. You have earned your referrals through hard work,  long hours, and a huge financial investment in yourself.  But, many of your referrals may never even call you. Confused? Don’t be.  I’m about to explain what happens through data that was collected on over 300 participants that recently hired an...

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Attorney Review Sites: Which, Why and When

Attorney Review Sites: Which, Why and When

There’s simply no doubt that attorneys need to pay attention to review sites. Reviews impact a law firm’s reputation, client acquisition, and client retention. But with so many review site options, where should attorneys focus their attention? Not all review sites are created or used equally, making it essential to know which ones seem to play a bigger role for attorneys. We focused our research on 3 of the biggest review sites for lawyers: Whereas Yelp and Google+ are general, Avvo is specifically intended to provide attorney reviews. Yelp is arguably the most well-known review site for the US market. Google+ benefits from its many integrations with various other Google products (not to mention Google’s brand recognition). Because each of these review sites has pros and cons, we asked survey respondents to tell us how they would use each service when looking for...

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Attorneys! Manage Your Reputations: How Review Sites Impact You

Attorneys! Manage Your Reputations: How Review Sites Impact You

Being a consumer in the world today is practically a full-time job. Everyone wants the best of the best, so we research products and services before deciding on them. Sometimes we get our answers through word-of-mouth but since most of us have the entire Internet at our fingertips, we usually Google it. Review sites are ubiquitous and any professionals, including attorneys, who don’t attend to their online reputation are making a huge mistake and seriously missing out. How Influential Are Review Sites? Every piece of evidence that we collected indicated that people would, in fact, check review sites when considering their attorney options. We looked at how people might do this and who would be most likely to do it. Here’s what we found. Finding a Lawyer to Hire Identifying a suitable lawyer can be a challenge. How do...

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