Marketing


Why Your Referrals Are So Expensive.  Make Them Count!

Why Your Referrals Are So Expensive. Make Them Count!

I talk to a lot of lawyers who tell me that they don’t do any marketing.  Their business is built 100% on referrals from past clients and other lawyers.  I would argue that those are the most expensive leads that a law firm receives and that many of them are wasted. Why Referrals Are Costly Here’s what I mean. Referrals are earned over a long period of time and are based on many factors like your education, relationships, past results, and sometimes, the referral fee you are willing to pay. You have earned your referrals through hard work,  long hours, and a huge financial investment in yourself.  But, many of your referrals may never even call you. Confused? Don’t be.  I’m about to explain what happens through data that was collected on over 300 participants that recently hired an...

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4 Words Law Firms Should Have on Their Website

4 Words Law Firms Should Have on Their Website

Creating websites can be tricky. You have to find the balance between presenting information that you think is important to the firm and providing the content that your audience desires. You probably have a good idea of what your law firm wants to present, so that leaves two questions. 1) What do people actually hope to find on your law firm website? and perhaps more importantly… 2) Do you come close to providing what they want? Here are the top 4 things people want to see. What People Want to See We asked hundreds of people to tell us what they’d hope to find on a law firm’s website. How does the general public describe pricing information, for example? Do they say “price”, “cost”, or “rate” most frequently? Knowing the exact wording they use helps you seed your website...

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94% of LinkedIn Users Look for Attorneys on LinkedIn [New Study]

94% of LinkedIn Users Look for Attorneys on LinkedIn [New Study]

Are attorneys only talking to each other on LinkedIn? Many attorneys and law firms use LinkedIn to network with other legal professionals but completely ignore the large group of prospective clients they could reach. They’re missing out on huge opportunities and don’t realize it. One reason attorneys may be neglecting prospects on LinkedIn is that they just do not know how valuable a resource it can be. Attorneys have been slower to adopt digital marketing strategies than professionals in other industries. In the past it may not have presented as big of an issue, but in the vastly expanding digital world of today how much is this hurting their practice? We surveyed several hundred people to find out how profitable LinkedIn could be for attorneys. Here’s what we learned: When and how people use LinkedIn to “attorney shop” Who...

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