Attorney News


82% of People Think Attorneys Are Manipulative: 5 Strategies to Make Better Impressions [New Data]

82% of People Think Attorneys Are Manipulative: 5 Strategies to Make Better Impressions [New Data]

What impression does your website content make? I don’t mean what judgments are made based on the facts it provides about your firm and its services. I mean, what personal opinion will people have about who you are as an attorney? Are you actively working on making a better impression? No?! Well, you should be and here’s how you can do it. Know What They Think Attorneys seem to forget that their website content is the main source of information for prospective clients. Up to 98% of people will consult an attorney’s website before making a hiring decision. But how do you effectively enhance the impression you’re making? By finding out what they think about attorneys in the first place. Understanding people’s specific beliefs and biases about attorneys will help you create website content that minimizes the negative and accentuates...

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Attorney Salaries: How the Public Sees It

Attorney Salaries: How the Public Sees It

Money always seems to be a point of interest. Accurately estimating various costs on The Price Is Right. Landing the job with the best salary. Buying the biggest house in the neighborhood. In almost any situation, money comes into play. Most of us are interested in just about every aspect of that little green piece of paper, including how much money people make each year. When it comes to salaries, your curiosity may be sparked for two reasons: You want to compare your salary to others in your field. You want to know how much money other people think you make each year. Actual Annual Income It’s easy enough to figure out point #1. Multiple website help you find average salaries for a particular field or job role. Here are two of them. According to Salary.com, entry-level attorneys (Attorney I) in the...

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$259/Hour: How Much People THINK Attorneys Charge

$259/Hour: How Much People THINK Attorneys Charge

The cost of hiring an attorney is a mystery to many people. Depending on the TV shows they watch and movies they’ve seen, some people think that hiring an attorney is an astronomical cost that only the wealthy and privileged can manage. Are they right? Regardless of the answer, if that truly is their belief then they probably won’t even attempt to find someone to hire.  For attorneys, this means there is potentially a large group of prospective clients who won’t even attempt to reach out. Even when people do look for an attorney to hire, the belief that attorney services are a luxury can make them feel uneasy in general, uncertain about the process, and very worried about the money they’ll  spend. Not good for attorneys! So, if you happen to be an attorney, what should you do? ...

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94% of LinkedIn Users Look for Attorneys on LinkedIn [New Study]

94% of LinkedIn Users Look for Attorneys on LinkedIn [New Study]

Are attorneys only talking to each other on LinkedIn? Many attorneys and law firms use LinkedIn to network with other legal professionals but completely ignore the large group of prospective clients they could reach. They’re missing out on huge opportunities and don’t realize it. One reason attorneys may be neglecting prospects on LinkedIn is that they just do not know how valuable a resource it can be. Attorneys have been slower to adopt digital marketing strategies than professionals in other industries. In the past it may not have presented as big of an issue, but in the vastly expanding digital world of today how much is this hurting their practice? We surveyed several hundred people to find out how profitable LinkedIn could be for attorneys. Here’s what we learned: When and how people use LinkedIn to “attorney shop” Who...

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