PROTECTED: HOW TO GET HIGH VALUE LINKS TO AN ATTORNEY WEBSITE
Give Google Exactly What They Want…Great Content
The big secret about getting great links to a website is that it’s really hard work. Most people spend the majority of their time trying to figure out how to game they system to rank in Google. We’ve spent our time developing the team and the tools to give Google exactly what they want, great content. Below is an example of a page that was built for Cannon Dunphy in Wisconsin. After reading this page you’ll understand what the true meaning of “link building” is.
3 Keys To Link Success
- Compelling Story
You need to have an original story to tell if you want to attract high quality links. Preferably you need something that is topical and in the news. We typically take 2 or 3 different data sets to create something that has never been done before.
- Compelling Story
You need to have an original story to tell if you want to attract high quality links. Preferably you need something that is topical and in the news. We typically take 2 or 3 different data sets to create something that has never been done before.
- Rock Solid Data
In order for the most trusted websites to take you seriously your page needs to be sourced well. Anecdotal stories or opinion pieces will only work if the author of the opinion is very highly respected. If your word is that strong, you probably don’t need us. Therefore, we scour the internet for data that come from the government, educational institutions or peer reviewed articles.
- Great Graphic Design
Data can be boring so it needs to be delivered in an easy to swallow gel cap, or in this case, beautiful images, charts and graphs. This will help to capture the reader and it gives the other websites great screen grabs to use for their articles. People are visual. A picture speaks a thousand words and can drive dozens of links.
- Outreach
If you build it they probably won’t come. That’s why you need a team of people who can get your amazing page of content in front of journalists, influencers and other authors. Outreach is time consuming and thankless but when done correctly it can get you high value links that will supercharge your rankings.
EXAMPLE
We conducted a study on behalf of our client in Wisconsin to see how many fatal crashes happened on New Year’s Eve and New Year’s Eve Day. The full page of content, with all of the visuals can be seen here https://www.cannon-dunphy.com/new-year-fatal-crash-study/.
Below is a snapshot of the interactive map that was inserted into the page programmed with mouse-over effects
We also created a table to show the fatal crashes for every state
We then created a chart to show how many fatal accidents happen by the hour
We released this page towards the end of December so the timing was perfect for a flurry of news agencies to pick it up and run with it.
Now For The Links
Once all the research, data analysis, design and programming has been done it’s not worth anything if you don’t attract high quality links. The odds of someone actually finding your page and creating a story around it are slim and none. That’s why we prime the pump by putting the content in front of the media that would be most interested in these topics. Our tools will search for journalists, bloggers and influencers who have covered this kind of content before. Our outreach team will then contact them to tee up an easy follow up story for them to create.
The data visualization was covered in dozens of online articles including the ones below.
See actual story here: https://news4sanantonio.com/news/local/study-texas-ranks-fifth-in-highest-car-crash-rates-on-new-years-eve-or-day
See actual story here: https://ktul.com/news/local/crash-study
This kind of SEO takes a team effort. You need the data, design, programming and outreach to make it a success. When the hard work is performed, the results are soon to follow. That’s Cannon Dunphy routinely shows up at the top of Google in the organic listings.
