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TV or Digital (Facebook, Google) for Mass Tort Marketing?

Advantages of TV Advertising for Mass Torts TV still moves the needle when it comes to National advertising.  When done properly, TV is an awareness and conversion tool.  One of the biggest challenges in mass tort marketing is informing the people who have been negatively effected by the drug or medical device that they have a legal case. Downside of TV Advertising for Mass Torts There is no governor on a TV campaign.  You decide on your budget, book your spend and hope for the best.  Once the campaign is running you get what you’re going to get.  Even the best media buyers may just have bad weeks.  TV can also generate a lot of clients for your competitors.  Many people who see TV ads will go to the internet to do more research.  You have to have an...

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