Missing from the Map Pack
Competitors with more reviews and a better Google Business Profile take the three local spots.
SEO FOR LAWYERS
SEO for Lawyers: Be the Firm Clients Find on Google
Rank in the Google Map Pack and organic results when people in your city search for the type of lawyer you are.
Get a Free SEO AnalysisWhat is SEO for lawyers, and who is it for?
Search engine optimization (SEO) is the work that helps your firm appear in Google's free results, both the local Map Pack and the regular listings, for searches like "divorce lawyer near me". It suits firms that want a steady flow of leads without paying for every click and can give it three to six months to build. Unlike ads, rankings keep working after you stop paying for them each month.
PROBLEMS WE SOLVE
What holds law firms back on Google
One page for every practice area
A single services page can't rank for divorce, custody and adoption at the same time.
Slow, outdated website
Poor mobile speed and technical errors make it harder to rank and easy for visitors to leave.
Inconsistent listings
Different addresses and phone numbers across directories confuse Google about where you are.
WHAT'S INCLUDED
Full-service law firm SEO
Google Business Profile optimization
Categories, services, photos, posts and Q&A set up to compete for the Map Pack.
Review strategy
A simple, compliant process to ask satisfied clients for Google reviews.
Practice area pages
A dedicated, well-written page for each practice area and the cities you serve.
Technical SEO
Site speed, mobile usability, structured data, indexing and fixing broken links.
Citations and links
Consistent listings on Avvo, Justia, FindLaw, Martindale and local directories, plus earned links.
Monthly reporting
Rankings, Map Pack visibility, calls and form fills from organic search.
HOW IT WORKS
Our SEO process
Audit
We check your site, profile, reviews, citations and the competitors who outrank you.
Fix and build
Technical fixes first, then new practice area content and profile improvements.
Grow authority
Reviews, citations and links that keep pushing rankings up month after month.
CLIENT RESULTS
What attorneys say
“Having a senior strategist without paying a full-time CMO salary was exactly what a firm our size needed.”
FAQ
Law firm SEO questions
How long does SEO take for a law firm?
Most firms see early movement within two to three months and meaningful lead growth in four to six months. Competitive practice areas in large cities, such as personal injury, can take longer.
What is the Google Map Pack and why does it matter?
It is the box of three local businesses with a map that appears for searches like "lawyer near me". It sits above the regular results and gets a large share of clicks and calls, so it is often the most valuable place for a local firm to rank.
Do reviews affect my rankings?
Yes. The number, quality and recency of Google reviews are major local ranking factors, and they strongly influence whether searchers call you.
Is SEO better than Google Ads?
They do different jobs. Ads bring leads quickly while you pay for every click. SEO takes longer but builds traffic you don't pay for per click. Many firms use ads for fast leads while SEO builds up.
Can you guarantee a number one ranking?
No honest provider can, because Google controls the rankings. We commit to the work, the transparency and the reporting, and we measure success in calls and signed cases.
Do I need a new website for SEO?
Not always. Many sites can be fixed. If yours is slow, hard to edit or not mobile friendly, a rebuild may be the faster path, and we'll tell you honestly which it is.
GET STARTED
Get your free SEO analysis
We'll show you where you rank today, who outranks you and why.