Customized webinar
Bring attorneys together online for a focused session tailored to their market, with time to ask questions and discuss what comes next.
WEBINARS • LAW OFFICES • BAR ASSOCIATIONS
Have Eric Present
A fresh perspective on legal marketing. A presentation built for your market. Practical advice your team can start using that day.
45-minute presentation + 15 minutes of Q&A
BUILT AROUND YOUR AUDIENCE
Your market. Your challenges. Your next move.
Legal marketing is changing fast. Eric Bersano helps attorneys understand what is changing, what matters for their local market and where to focus next.
Whether you are gathering your law firm’s team or bringing a bar association together, Eric customizes the presentation around your audience, practice areas and competitive landscape. This is not a one-size-fits-all talk: your lawyers leave with actionable advice they can start using that day.
CHOOSE YOUR FORMAT
Meet online. Gather your team. Bring your association together.
At your law office
Give partners, attorneys and your team a shared understanding of the opportunities in front of your firm through an in-person presentation.
For your bar association
Offer your members a timely perspective on the current state of legal marketing, grounded in the realities of the market they serve.
FROM IDEAS TO ACTION
A conversation your team can put to work
Eric connects the big picture to the decisions your firm makes every day: where to invest, how to stand out and how to turn interest into conversations with potential clients.
Tell Eric about your audience and goals before the session. He will personalize the discussion so the recommendations are relevant to your market, not just the latest marketing trend.
WHAT WE CAN COVER
Beyond the next click
The session brings together marketing, brand and the client experience. The emphasis is tailored to your audience.
SEO & AI search
How attorneys are discovered through search and AI, and what that means for your firm’s visibility.
PPC & paid search
Where paid search fits into your strategy and how to think about the quality of the opportunities it creates.
Social Media & TV/OTT
How these channels can build familiarity and support a coordinated marketing approach.
Branding
Clarify what makes your firm different and communicate it consistently.
Intake
Connect your marketing to the conversations that happen when someone reaches out.
Review generation
Make client feedback part of your reputation strategy with appropriate, consistent practices.
A SHARED PERSPECTIVE
Make the current state of legal marketing relevant to your members
From solo practitioners to larger teams, lawyers need a clear view of the choices facing them. Eric brings experience advising law firms since 2006 across SEO, paid search, social media, TV and radio.
For a bar association, the presentation connects those lessons to your members’ market and gives them concrete ideas to consider for their own firms.
HOW IT COMES TOGETHER
One hour. A perspective built for you.
Tell Eric about your audience
Share your market, practice areas, preferred format and the questions your lawyers are asking.
A customized 45-minute presentation
Eric builds the session around the current state of legal marketing and the priorities of your audience.
15 minutes of Q&A
Ask questions, explore your market and leave with actionable ideas you can start using that day.
LET’S START A CONVERSATION
Request a presentation Bring Eric to your next gathering
Tell Eric about your law office or bar association, your preferred format and the topics you would like to explore. Dates, logistics and fees can be discussed together.