Advantages of TV Advertising for Mass Torts TV still moves the needle when it comes to National advertising. When done properly, TV is an awareness and conversion tool. One of the biggest challenges in mass tort marketing is informing the people who have been negatively effected by the drug or medical device that they have […]
TV or Digital (Facebook, Google) for Mass Tort Marketing? Read More »
What impression does your website content make? I don’t mean what judgments are made based on the facts it provides about your firm and its services. I mean, what personal opinion will people have about who you are as an attorney? Are you actively working on making a better impression? No?! Well, you should be
I talk to a lot of lawyers who tell me that they don’t do any marketing. Their business is built 100% on referrals from past clients and other lawyers. I would argue that those are the most expensive leads that a law firm receives and that many of them are wasted. Why Referrals Are Costly
Why Your Referrals Are So Expensive. Make Them Count! Read More »
There’s simply no doubt that attorneys need to pay attention to review sites. Reviews impact a law firm’s reputation, client acquisition, and client retention. But with so many review site options, where should attorneys focus their attention? Not all review sites are created or used equally, making it essential to know which ones seem to
Attorney Review Sites: Which, Why and When Read More »
